The Passion of Rock ‘n Roll Beef-A-Roo

Who: Beef-A-Roo

What:  Fast food restaurant

Where:
3401 S. Alpine, Rockford, IL (815) 874-8550
(click here for six other Rockford area locations)

When:
Sunday through Thursday, 9am – 10pm
Friday and Saturday, 9am – 11pm

BeefarooSign

Charles and I rounded out our day trip to Rockford with a stop for sandwiches at Beef-A-Roo, a hometown favorite for over 40 years, with seven locations in Rockford (and three surrounding towns). Each location has a different décor theme, and we chose the Rock ‘n Roll location in Rockford at 3401 S. Alpine Road (singing this with appropriately altered lyrics along the way.  “Beef-A-Roo is the place to rock…”).

They have a surprisingly extensive menu. There are 12 different salads, including Chicken Bruschetta, Grilled Tuna, and seasonal offerings of Summer Berry and Harvest Chicken. There’s also an entire gluten-free menu and a B-Fit menu with 14 items under 400 calories.  In other words, their healthy options aren’t an afterthought like those sad, half-hearted bits of iceberg, shredded carrot, and two or three cherry tomatoes that call themselves salads at a lot of fast food joints. Nobody puts Healthy in a corner at Beef-A-Roo, apparently.

All that might interest me more if I lived nearby and stopped there often on my lunch break, but we were tourists and we wanted to try their namesake.

I’m from Chicago, so the image I had in mind of a roast beef sandwich was different from what was on offer at Beef-A-Roo. I was thinking, of course, of the Italian beef sandwich served on a long, Italian-style roll, smothered in hot peppers and giardiniera and dipped in its own juices. Apparently this is only a Chicago thing (or found at places featuring “Chicago style” fare in other cities).

I know, I know. This is a travel blog (albeit a micro-travel blog amenable to a grad student’s micro-budget). I should be open to new experiences and local customs. The heart wants what it wants, though, and I was so excited for a little taste of home just off I-39, that I couldn’t help but be a bit disappointed. I don’t know how to describe a non-Italian beef roast beef sandwich other than, “Um, a fancier version of Arby’s?”

BeefarooFood

Okay, I’ll try: The Beef-A-Roo roast beef sandwich is sort of like a hot version of a deli lunch meat sandwich, served on a hamburger bun, with all the toppings custom ordered. It was tasty enough, and probably healthier than the Italian style of my dreams. Charles and I each got the Classic Roast Beef, with some horseradish on the side (Charles tells me it’s a Polish tradition to have horseradish on Easter to give believers a taste of Christ’s suffering. “Except I like horseradish, so I’m not suffering”). The fries were quite tasty, thin and crisp. The cheese sauce was that neon orange stuff you get in a little container. The rock ‘n roll interior was fun (although seemed more like an all-encompassing 1950s theme). The employees were friendly and one came over to our table offering Starlight mints and Andes candies.

BeefarooInterior

I might stop by again if I’m in Rockford and looking for some cheap eats, but I will skip the roast beef. Maybe try a salad with a side of horseradish to put my Chicago homesickness in perspective.

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